Choosing a colour scheme for your website
The colour you choose will have a great effect on your website visitors. The warm colours like orange, red and yellow are energizing and blue light shades are calm and serene. Even though you are likely to find many generalizations on the effects of colours on our mind and the actions we take, different people will perceive colours in a different way. Generally, purple is more appealing to women than it is to men. Furthermore, depending on your location, the red colour might represent mourning, celebration, fortune or anger. You will never find a magic formula to help you in the section of a colour scheme for your business. Here is how to do it.
Start with your brand colours
When selecting a colour palette for your website, you will have to keep your brand in mind. If you have already identified a particular branding colour, start with it.
Consider the common colour combinations
If using your brand’s colour on your website is possible, think about the attitudes and the emotions that people associate with your colours of choice. For example, people associate red with power, energy, and passion. They also associate orange with enthusiasm, joy, and creativity. If you need a colour that would associate you with intellect, energy, and happiness, yellow would be a better choice. Remember to research on how people see colour because different people will interpret colours in different ways.
Consider your target audience
If your main target is women, you will have to go for the colours they prefer. Joy Hallock conducted a study, which showed that purple, blue and green are the three favourite colours for most women. Men prefer red, green, blue and black. It is evident that both men and women like blue. However, women are divided into purple.
Consider the competition and the industry
Think about the colours people associate with your industry. A quick example, most environmental organizations use green and breast cancer organizations go for a pink colour. By using the general colour of your industry, you will be sure that people will associate your brand with your industry. But if differentiating yourself from the competitors is important, you might need to go for a different colour.
Add accent colours
A good website colour palette should follow the general 60/30/10 rule. Use the primary colour on 60 per cent of the website and the secondary colour on around 30 per cent of the website. Ensure that the last 10 per cent is accent colour or something that contrasts with the primary and secondary colour. The 10 per cent should highlight the most important content on your website.
Ensure that the background colours and text contrast
To ensure that your website text is easier to read and to eliminate the chances of eye-straining, ensure that there is a contrast between the background colour and the text colour. Go for dark font colours when using light backgrounds and light text on dark backgrounds.