Having to make cutbacks to cope with the Covid-19 pandemic? Marketing is one area of business that you don’t want to cut back on. In fact, if anything, now is the time to pour more money and energy into marketing.
Here are just some of the reasons why marketing is still so important right now.
Adapt to the change in demand
While demand for certain products and services has been reduced, other products and services have increased in demand such as food items, medical items, and cleaning products. It may be possible for you to cater to this change in demand. This could involve shifting your focus to a certain product that you already offer (such as a restaurant switching to takeaway meals) or selling a new product entirely (a retail store may decide to stock face masks and cleaning products).
To show customers that you’re catering to these demands, you need to do some marketing. This could include emailing current customers with promotions, using a pay monthly website to advertise new products, or updating your SEO.
Take advantage of more consumers being online
As a result of lockdown restrictions, consumers are spending more time online in order to connect with friends and family. As a result, it’s a good time to take advantage of online marketing strategies.
There are numerous online marketing strategies that you can try out. If you don’t have a website, investing in pay monthly web design could be the first priority. Social media marketing, PPC advertising, and email marketing could be other areas to focus on.
Use COVID-19-related content to promote and inform
People are currently searching for all kinds of advice related to COVID-19. If you’re able to provide this advice, you should do so – it could be a helpful gesture and an effective marketing move. Advice helps to gain trust by showing that you’re an authority on the subject and that you’re willing to share your expertise for free to help others.
Such content could include guides for consumers or even guides for fellow businesses in the same industry as yours. This could take the form of blog posts, promoted social media posts, or even videos. Even if you’re not attracting key consumers, such content could help to build traffic to your site and temporarily increase your rankings.
Keep up brand awareness
Steady marketing can help to keep your brand out there in the public eye. If you abandon marketing during the pandemic, consumers will no longer be seeing your brand advertised and they may forget about you. Existing customers may even jump ship and switch to other companies that are advertising if they aren’t receiving any updates from you.
Even if your business has been forced to close as a result of lockdown restrictions, it could be important to keep sending emails and to keep creating social media content so that customers don’t forget you when you reopen. Other measures such as a pay monthly website could be useful – pay monthly websites to allow you to keep your website maintained and fresh from month to month.
Rebrand yourself for a relaunch
A great reason to keep marketing during the COVID-19 pandemic could be to prepare yourself for a relaunch. If business has dried up, you may find that you have more time on your hands than ever before to focus on improving your business. You could pour this time into completely rebranding your business, allowing you to get rid of old features and pursue new marketing angles. This could help you to appeal to new customers when you finally relaunch.
There are lots of ways in which you can rebrand yourself. You could start by paying a graphic designer to update any old logos or banners. If you have an old website that feels outdated, you could also consider giving this a revamp – pay monthly web design could be worth looking into (pay monthly websites to allow you to constantly keep your website updated). You could also consider establishing a new tone of voice on social media and in your advertising which could include using specific keywords and hashtags to draw people in. You may want to keep some familiar features so that old customers don’t completely lose track of who you are, but ideally you want to inject a sense of newness into your brand.