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Google Ads (AdWords) has rolled out Responsive Ads

January 17, 2019 12:04 pm Published by Ben Anderson

Introduced in the year 2016, responsive ads are among the newest ad formats Google introduced for AdWords advertisers. The type of ads, which runs on Google’s network, allows the advertisers to input images and copies into the ad template and then hand them over to Google for compiling. Google does the heavy lifting to fit the creative into the available ad placement size and in several formats that they believe will work better on the website you choose to display your ads on.

That will be a time saver because it will offer many options with lesser effort. However, you should be cautious because you will have to provide Google with control over the creation process of ads. Remember that with dynamic marketing campaigns Google assembles the responsive ads differently from that of other forms of display network campaigns.

Should you opt for responsive ads?

Even though responsive ads are available to every advertiser, it does not mean that they are the best. Most businesses have compliance or legal departments that require thorough reviews of all ads and all ad copies to ensure that all the statements, badges and disclosures are present on their marketing materials. With responsive ads that are likely to be tough because the legal departments will not be aware of how Google will display the ad or the components, they will have to combine.

However, if your business does not need rigorous compliance reviews, Google responsive ads are worthy. They are worth trying because you will fill all the ad sizes with a single one-step ad process. A quick example, if you need more control over the popular and sizes, you will have to create up to five ads and then run one of them to catch the other sizes. Google might also choose to display the manually created ad.

Creating Google responsive ads

If Google responsive ads are beneficial to your marketing efforts, you should start creating them. To create an ad:

  • Select the Display campaign that you want Google’s responsive ads to run on. If you have not created any display campaign, you can start with the setup process.
  • Click the Ads tab
  • Click on the red+Ad button. That will open a drop-down menu. Select responsive ad
  • Fill in the information that Google will curate in different ad sizes. That includes a long headline, a short headline, business name, description, images, and the logo.

When filling in the details use the Preview section because it will show you how the fields work together and make the necessary adjustments. Google will show you how the responsive and will appear. After entering the images and cop, hit save. Google will review the responsive ad and show it if approved.


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