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How to choose the perfect domain for your business

February 26, 2019 5:00 pm Published by Ben Anderson
choosing-a-domain

Perhaps, you already know the domain name to use for your business website. However, you should not use any domain name. You have to do the selection properly. The domain name is the home address of your website on the internet and a single memorable and unique name will stick with your visitors and encourage them to come back. Here are the four important steps to follow when selecting the domain name.

Choose several keywords that can represent your website

To generate ideas for your website’s domain name, consider your name or that of the existing business. If you need a more effective domain name, go for the strong keywords. A strong keyword will work in a similar way it works for your SEO campaigns. SEO benefits will bring more traffic to your website and help it to rank higher. The keywords will also help your prospective customers understand what your business provides.

Browse the options available in domain name generators

After you have several keyword options, you should start brainstorming ideas for the domain name. Even though you do not need any special tools to do that, you are likely to run into the names other people and businesses are using. A domain name generator will help you simplify the whole process and provide you with the options that are available for purchase. The domain name generators require users to enter the keywords solely.

Take the best domain name

At this stage, you should narrow down the shortlist and finish the selection process of a domain name. In part, the domain name selection is subjective – you just need to take the name you like. However, you will have to take a clear and concise name and one that is memorable and creative. The name should also be easier to pronounce or read. Avoid special characters and numbers because they will confuse your target population.

Register the domain name

After you have found a good combination of the keyword based domain name, it is the time to buy it. You will have to follow the hosting provider’s process when registering. You can buy a domain name during the sign-up process or through a dedicated hosting company or registrar.

The process of selecting a domain name for your business is seemingly intimidating. However, it is among the first important decisions you will make as a business owner. Use the available tools for your research and ensure that you have used the right domain name.

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