When it comes to designing a great website, there are many things to consider. Apart from writing the content and selecting a pixel-perfect background image, you will have to ensure that you have connected all your social media channels – remember that some basic elements are likely to fail. You would never want to overlook the font of your website. Typography will say more about your website apart from evoking the words. If you are just a beginner in the world of website design, you might have faced problems when it comes to selecting the best typeface for your voice and brand. Do not panic. We are here to help you choose the best font for your website. Here is what to do.

Choose a font that matches the tone of your brand

You do not have to follow a trend if it proves to serve against what you are trying to achieve. Most people opt for bold designs, but your primary concern is to provide content that is memorable and true to the values of your brand. Ensure that the font matches the identity of your brand.

Rank the fonts by the importance

As a rule of thumb, you should never use over three fonts on one website. What’s more, each of the fonts you choose should have its significance. When selecting a colour palette, start by finding the primary colour, proceed to search the secondary colour and finally the accent colour. The primary font is the most visible and used on the headers; the secondary is important for the meaty textual content while the accent font should serve specific purposes. The internet will provide with information on how to mix the fonts.

Learn the font classification basics

To select the right font for your website, you will have to differentiate between Roman, Gothic and the Grotesque fonts. After that, focus on the important classifications such as sans serif, serif and script fonts. For example, serif fonts are known to be classic and elegant, while the sans serif fonts appeal to the young generation.

Understand the art of fonts mixing

You will have very fonts to try. However, when it comes to mixing the fonts, you will have to do some research. Some websites will recommend some combinations or help you develop yours. To avoid making mistakes, you should stick to a font family or a group of linked typefaces that vary in orientation, weight and width – not the design. A quick example, the Robot font family consists of normal Roboto font, the Roboto Condensed and the Roboto Slab.

Know the size and weight of your words

When it comes to choosing a font, the size will matter. After you have chosen a type scheme, decide on the size of your large titles, subtitles and the paragraph text. A quick example, you can use 20-70 size for titles, 22-30 for subtitles and 16-20 for the paragraphs. The size relates to some factors like emphasising with the italic, bold and underlining. A lot of font style will steer you off the style track.

After mastering the fundamental basics, you should get creative. You can apply the type of font you want. Adding a complicated font will slow down your readers. That will help them absorb your message. Ensure that the font you choose does not make your audience struggle to access the information on your website.