Most individuals use mobile devices like tablets and smartphones to access the web. That is the main reason you should start developing a mobile-friendly website. Every client will require a responsive website version that can run smoothly on any device. Responsive website design is among the strongest modern concepts in the website design field, but why does it matter for your site? Before providing you with the answer for that, it is good you understand what responsive web design is.

Responsive website design is the technique of developing websites in a way that the images, content and the structure remains the same on all devices. That means that a responsive website can function seamlessly on tablets, smartphones and desktop screens. Responsive design is a form of website design that can handle any user and any device.

The popularity of the technique has rapidly grown because with responsive website designs; people do not have to make two different websites – one for mobile devices and the other for desktop computers. Here are some of the other reasons why you should develop a responsive website.

  • Increased mobile usage
  • Studies that are more recent have shown that mobile adoption and usage has overtaken the use of desktop computers. Responsive design allows better access to a website from any device.

  • Better user experience
  • A responsive website will make all your visitors happy. After developing a responsive website, the click-through rate will rise by around 21-24%. You do not have to create two versions of a website – one for mobile devices and the other for desktop computers.

  • Lesser maintenance
  • Before responsive website design came into being, people had to make one site for desktop users that would appear inconvenient and small for mobile device users and another for mobile sites. That increased the time and cost involved in the maintenance because the developers would have to update the two websites regularly. Moreover, by opting for a desktop version, you would risk losing most of your mobile users.

  • A responsive website is preferable for SEO
  • Responsive websites rank in a better position on Google and other search engines. Google has been recommending and promoting responsive website designs. The responsive sites load faster allowing the users to link and share content with one URL. That is the reason SEOs prefer responsive versions.

  • Reduced Page Load Speed
  • When working to improve the ranking of your website on the major search engines, you should not forget about the load speed. Google has been rewarding the fast loading websites – those that load within one second or less. A responsive design will result in very fast loading allowing Google to discover your content easily and efficiently. It might, therefore, index the entire content.

  • Conclusion
  • Responsive websites are the future for mobile phones. When designing your website, you should remember that most people are using their mobile devices to conduct searches. By making your websites responsive, you will be improving your ranking on the search engines.