If you are a small business owner looking to improve your online visibility, read on for some proven tips on improving your SEO. Anyone can use SEO effectively to improve their website; with very little time and effort – Read below to find out how.
A good website needs an analytics account to keep track of your SEO and its effectiveness. An analytics account is essential for enhancing your SEO and overall website. Google Analytics provides you with data on traffic, visitor engagement with your website, user demographics, and more. It does all this free of charge, so set up an account with Google Analytics today.
Having the right keywords in your online content can make a massive difference to your SEO visibility.
The highest-ranking pages on Google are most often ones which target several specific keywords; that’s why it’s vital to ensure you use particular keywords on your website page that align with your business’s services.
To identify which keywords to use, use a keyword research tool like keyword finder or keyword overview to find exactly what people are searching for on Google and the words they use to find it. You can then use the key terms relevant to your business to optimise your website and its visibility on Google.
Another important thing to add: whilst it is important to use targeted keywords, be careful not to overuse them! A good rule of thumb is to have 1-2% of your words as keywords.
Creating the right content for your intended audience is an excellent way to increase traffic to your website and get more customers. You should know your audience and what they want from your business as a customer.
Keep content fresh and engaging and focus on things less likely to change, such as strategies, opinions, and theories. Add images, videos, and icons to make your content more visually appealing and recognisable. Ensure your content relates well to your intended audience and provides them with information that appeals to them directly.
Overall, you want your content to connect with your target audience and keep them returning to your website.
Google my business allows your business to be visible on Google maps. Creating a Google My Business account will be vital in enhancing your SEO locally if your business is based in a specific location.
When people search for “XX near me.” There will be a chance that your business will appear at the top of the search results in Google Maps.
Reviews will Impact your ranking on Google; therefore, you want plenty of reviews to increase trust in your business. You can request customers to leave a review of their experience on Google and then respond to every rating and review accordingly. If Google sees that your business engages well with reviews, it is more likely to reward you with higher rankings and increased visibility.
As Google trawls through URLs, it only tends to like the ones that are clear and easy to understand. If URLs are too complicated, Google will be less likely to rank them highly. Having keywords in your link which surmises the content of your page and what it is about will let customers know they are in the right place.
It would help if you utilised every opportunity to communicate your subject matter to Google so that they acknowledge it.
Since the Google search algorithm will acknowledge internal links, it is a good idea to add links to related content on a blog or page on your website.
Internal links make your website more user-friendly and entices people to check out more of your content. This should also decrease your bounce rate, meaning more viewers engage with links through your web pages.
It’s essential to keep your online details (Name, address, phone number etc.) accurate and consistent; otherwise, potential customers could become frustrated if they cannot reach you and will miss out on your business.
Ensure that essential details, such as your address and phone number, are the same in all listings; otherwise, google could rank you lower as a consequence.
As your business grows, it may be necessary to use a listing tool to ease the process of making listings as accurate as possible. Semrush’s Listing Management tool will enable you to do this swiftly by analysing any inconsistencies in your online details across all your listings.
Even minor technical SEO issues could decrease your rankings and negatively affect your online visibility.
These are just a few of the following technical issues your business could encounter:
• Broken Links
• Slow site speed
• Site security issues
• Duplicate content
Site structure refers to how all the pages and content are grouped. This determines how easy it is for search engines and users to navigate your website. The structure includes your Headers, Footers, URLS, and internal links to your other pages. A good site structure will lead to higher rankings and visibility. It is also vital that the structure is clear, coherent, and logical. Ensure everything is where it should be on the page and follows a logical order.