There is no denying that content marketing is the best inbound marketing technique you can use for your business. It helps you to hook in, engage with, and sell to customers using a targeted marketing approach. Content marketing delivers an excellent return on your investment, and its digital marketing strategies consistently help you to grow your organisation.
But, if that’s not enough to convince you that content marketing is what you need in your life right now, take a look at 13+ these tasty benefits to whet your entrepreneurial appetite:
1. Your target audience loves relevant content
There’s nothing worse than receiving marketing or promotional information about things that don’t remotely interest you. But, when you read something relevant to your life or what interests you, the chances are higher that you’ll ‘click-through’ to continue reading!
2. Consistent content marketing pays off with higher conversions
Let’s face it: you want to grab people’s attention. You also want them to do something, like buy a product or service, or perhaps spread the word about your brand. If you consistently run content marketing campaigns, you’ll soon reap the rewards of your efforts.
3. Educating your audience wins you brownie points
It’s not only about the hard sell. Quite often, you’ll find people buy from your brand on the strength of help or advice that you’ve given them. Content marketing offers you the chance to talk about their problems and how your brand can solve them.
4. Content marketing is an excellent way to build consumer trust
As humans, we are naturally sceptical and even a little suspicious of the unknown. Content marketing gives you a channel to show consumers that your business is trustworthy. Plus, you can demonstrate how it will make their lives easier.
5. Good content = better credibility
You are likely an expert in your industry. If that’s the case, why not let content marketing funnel your knowledge to your customers? It’ll make you both credible and trustworthy in your target market.
6. Blog posts will drive traffic to your site years after publication
The beauty of blog posts is they stay online forever – or, at least until someone deletes them! By having links from established pages on the Web to your site, you help to raise its standing with search engines.
7. Fresh content makes your site look busy
When it comes to publishing blog posts on your website or pay monthly websites, regular content is a big plus point. In a nutshell, it gives visitors (and search engines) the impression that you are an active brand.
8. Content marketing boosts your website’s SEO and online visibility
One significant aim of SEO is to have lots of credible and established websites linking to related content on your site. Content marketing is the perfect way to make that happen through techniques such as blogger outreach.
9. All results are measurable with content marketing
The sad truth about marketing is that it’s not always possible to measure the results of certain strategies. Still, the good news is you can drill down into any type of measurable data with content marketing!
10. Content marketing won’t blow your advertising budget
Did you know that content marketing is relatively cheap compared to outbound marketing? It’s also worth remembering that content marketing campaigns still work for you, long after you’ve finished investing in them.
11. Content marketing helps to generate quality leads
It’s a waste of time targeting an audience that doesn’t care about what you have to say. Content marketing will help to create quality sales leads.
12. Your customers want to research your brand before they buy
In sales and marketing, it’s vital to build consumer confidence. Your customers will only use your products and services if they feel they can trust you. Content marketing is a way to help those customers learn more about what you do. They also want to learn how effective your products and services are at solving their problems.
13. Content marketing helps you keep your web design fresh
There’s little value in driving people to a website with outdated or inaccessible web design. With content marketing, you have to keep your site’s design fresh and on-trend. Tip: pay monthly web design is a good way to ensure your website looks great without having to do much work!
14. You can offer value with no strings attached
We all love free things in life. Sometimes, giving away some valuable information or advice can be enough to draw new customers to your brand. Content marketing gives you an outlet to make that happen
15. Increased engagement is virtually guaranteed
You want to engage with your target audience. By doing so, you hope that some of those people will wish to use your products and services. It doesn’t matter whether you offer pay monthly website design or long-distance transport services. Whatever your target audience, you can virtually guarantee that content marketing will help you to better engage with them.